Indonesia's boutique advisory for capital, growth and market entry
Soebagio & Partners is a boutique strategic advisory firm helping companies raise capital, enter new markets, and build durable value across Indonesia's growth sectors.
A boutique advisory firm built on Indonesia's growth sectors
Soebagio & Partners is a boutique strategic advisory firm headquartered in Bali and Jakarta, led by Founding Principal Okki Soebagio. The firm advises local and international companies on capital raising, debt origination, mandate advisory, deal structuring, and market entry, with a core specialization in hospitality, real estate, and capital advisory across Indonesia.
Our practice spans luxury resorts and hospitality brands in Bali, sustainable marina and coastal developments in Eastern Indonesia, and capital-raising mandates for operating companies across telecommunications, banking, and industrials. Engagements typically combine market access, capital advisory, strategic repositioning, and operational turnaround — taking a client from vision to an executable, financeable plan.
The firm draws on a network of consultants and advisors with a combined 120+ years of experience, giving clients insight into Indonesia's regulatory environment, capital markets, investment networks, and sector-specific dynamics that is difficult to replicate from outside the market.
Four areas of practice
We structure capital and secure strategic funding through our financial network — debt origination, equity raises, and blended structures — to help businesses capture Indonesia's growth opportunities on favorable terms.
We design and execute market entry strategies for companies establishing themselves in Indonesia, navigating regulatory requirements, licensing, and the cultural nuances of doing business locally.
We draw on deep local networks to build strategic alliances, connecting clients with the decision-makers, partners, and institutions needed for sustainable growth.
We advise through critical business moments — from crisis management to strategic restructuring — helping clients turn distressed situations into a credible path forward.
From assessment to sustained growth
Assess
A thorough evaluation of the client's objectives and constraints, understood within Indonesia's regulatory and commercial context.
Strategize
Custom-tailored solutions that align with local market dynamics while applying global best practice.
Execute
Implementation against measurable milestones, with transparent communication and the flexibility to adapt as circumstances change.
Grow
Building durable competitive advantage and long-term value through continuous optimization and, where relevant, market expansion.
Reach across Indonesia's growth sectors
Impact, hospitality, real estate, banking & finance, TMT, government & institutions.
Named engagements across the firm's history, spanning blue-chip corporates to founder-led ventures.
Across the network of consultants and advisors the firm draws on.
A representative, non-exhaustive selection of the firm's client base appears in Selected Clients & Engagements below.
Selected success stories
Helped build Bali's first impact-investment network, bringing mission-driven investors together to scale sustainable investments to US$20+ million across multiple ventures, and supported the launch of Archipelago VC in Singapore.
Advised the expansion of a single Jakarta studio into Indonesia's largest Pilates brand — growing to 7 outlets nationwide, 50+ certified instructors, and 5,000+ active members through a market restructuring and expansion strategy.
Led a turnaround during a period of acute industry crisis, securing a multi-million dollar debt/equity facility and executing a brand repositioning that carried the resort from post-Covid restructuring to recognition as a 2025 Michelin Key holder.
Ran a competitive selection process among four major banks to secure a multi-million dollar debt facility on favorable terms. The structured, competitive process improved negotiating leverage and delivered better financial outcomes than a bilateral negotiation would have.
Selected clients & engagements
A representative, non-exhaustive list drawn from the firm's partners engagement history, grouped by sector. Tap a sector to expand, or search across all engagements.
Impact, Culture & Consumer
Hospitality, Real Estate & Lifestyle
Banking, Finance & Capital Markets
Telecommunications, Media & Technology
Industrial & Conglomerates
Government, Trade & Institutions
Engagement structure
Terms are agreed per mandate and refined through negotiation, mindful of each project's specific requirements. The structures below are the starting points we typically work from — full commercial terms are shared directly as part of a scoping conversation.
Monthly Retainer
An ongoing advisory retainer, scaled to the complexity of the mandate and the number of consultants engaged, billed on a fixed monthly cycle for the duration of the engagement.
Optional Hourly Consulting
Focused strategic guidance available on an as-needed basis, including preparation ahead of each session and documentation afterward.
Success Fees
A fee tied to the value successfully executed — capital raised as debt, equity, or guarantees — payable on completion, aligning the firm's interests with the client's outcome.
Equity / Option Kicker
Structured around the company's stage and shareholding, reserved for long-term engagements that include enhanced strategic support and board advisory.
Project Expenses
Direct expenses incurred in connection with the engagement — travel, accommodation, and third-party services — billed at cost, supported by documentation, and subject to prior client approval.
What clients can expect
A multi-decade history of engagements with major corporations, financial institutions, and government entities across Indonesia.
Deep, on-the-ground understanding of Indonesia's regulatory environment, business culture, and market dynamics.
Strategies built around each client's specific goals, stage, and market conditions rather than a standard template.
Close, hands-on work with clients throughout the engagement, built on long-term partnership rather than a transactional mandate.
Client references available on request
Full contact details for each reference are shared directly as part of a scoping conversation.
Elevate your venture, together
For a confidential discussion about how Soebagio & Partners can support your venture, contact Okki Soebagio directly.
Bali
BBVS Campus, 2/F, Jl. Padang Tawang I, Canggu, Kuta Utara, Bali 80361, Indonesia
Jakarta
WeWork Revenue Tower, SCBD, Jl. Jendral Sudirman Kav. 52–53, Jakarta 12190, Indonesia